http://v.youku.com/v_show/id_XNTgxNjM4MjAw.html
李小龍 -變革者 Game Changer
倫敦特效工作室The Mill花了九個(gè)月讓李小龍死而復(fù)生，暢談”變革者”的哲學(xué)與成功定義。
今年適逢李小龍逝世40周年，酒商Johnnie Walker與美國導(dǎo)演Joseph Kahn聯(lián)手推出品牌廣告。導(dǎo)演Joseph說道：「再美的”酒”終將成”水”。這是一個(gè)關(guān)於人生的比喻，也是我研究李小龍與他朝夕相處一整年的心得。影片中的話李小龍不曾說過，但是卻是用他曾經(jīng)說過的話來轉(zhuǎn)喻。對我來說，這是一支勵(lì)志短片，是對於傳奇人物的致敬與祝賀，不只是個(gè)酒水廣告?！?/p>
再美的酒終將成水。
Last thing alcohol wants to be is water.
幕后花絮making of
http://v.youku.com/v_show/id_XNTgxNzk3MTMy.html
官方介紹:
This is my latest ad – for Johnnie Walker Blue Label in China.
It stars Bruce Lee.
You should watch it first then come back and read the rest.
Seriously, watch it first.
OK.
The making of the ad:
My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee’s daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.
A big thank you to Johnny, Shannon, Mill, and everyone who tirelessly worked on this.
幕后花絮making of
Johnnie Walker’s latest spot “Change the Game” features a fully CG facial performance from legendary Bruce Lee. The Mill wanted to create a new benchmark for achieving the most realistic and seamless head replacement shots ever used on a commercial to date and as part of this challenging process decided not to use the traditional method of motion capture. Bruce Lee and Johnnie Walker needed to be groundbreaking and push the boundaries of what can be achieved, so all of the facial CG was created through hand animation.
Here the lead artists reveal what went in to this ambitious project.
CREDITS
Client: Johnnie Walker Blue Label
Director: Joseph Kahn
Cinematographer: Christopher Probst
Agency: BBH, Johnny Tan Creative Director
Agency Producer: BBH, Krystie Koh
Line Producer: Merrilyn Lim, Gravity Films
Executive Producer HSI Productions: Kim Dellara
Music: Brain & Melissa
VFX: The Mill, London
ADDITIONAL STATEMENT 7/10/13:
This spot isn’t about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It’s a short inspirational film sponsored by Johnnie Walker. Those making comparisons of “water” to “alcohol” are literalists & wrong. Last thing alcohol wants to be is water. It’s a metaphor for life. It’s his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it’s not an ad. It’s an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.
Vimeo：http://vimeo.com/69868746
Joseph Kahn：http://josephkahn.com/
youtube: http://www.youtube.com/watch?v=8_rsJvmGHpU
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